Rishabh Kaushik
Manager - Customer Experience
Maruti Suzuki India Limited
Email:
Address:
Pune, India
NN/g certified | Registered Scrum™ Master
Summary
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11+ years’ expertise in digital CX, UI/UX, and automotive customer journey optimisations.
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Proven track record in experience optimisation, digital campaigns, and customer lifecycle management.
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Experienced in leading global teams and steering agencies for website, content, and CRM rollouts.
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NN/g UX Certified and a Registered Scrum™ Master, proficient in facilitating global design sprints.
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Led CX and UX initiatives for 15M+ customers, including A/B experiments, user research, and usability studies.
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Experienced UX Manager adept at managing global cross-functional teams of experience enablers.
Work Experience
2025 - Present
2023 - 2025
2018 - 2023
2014 - 2018
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Oversee CX strategy for connected car, EV, ADAS, infotainment, and digital platforms, guiding a cross-functional team in collaboration with internal stakeholders and vendor partners to create scalable, customer-first experiences for India’s largest automotive brand.
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Leverage design thinking and experience analytics to liaison with stakeholders and deliver consumer-oriented digital
experiences. Deliver interaction design, product design, and visual design support to achieve digital transformation. Collaborate with agile software-development teams.
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Research and design user centric digital solutions for Deere’s global marketing websites. Successful launch of global website redesigns and features across Deere network of over 60 websites in 20+ languages.
Aftermarket channel development and designing of training literature for sales and marketing stakeholders. Ranked 1st in Dealer satisfaction with 890 score (industry average 773) by JD Power survey in 2017.