Rishabh Kaushik
Manager - Customer Experience
Maruti Suzuki India Limited
Email:
Address:
Pune, India
NN/g certified | Registered Scrum™ Master
Summary
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11+ years’ expertise in digital CX, UI/UX, and automotive customer journey optimisations.
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Proven track record in experience optimisation, digital campaigns, and customer lifecycle management.
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Experienced in leading global teams and steering agencies for website, content, and CRM rollouts.
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NN/g UX Certified and a Registered Scrum™ Master, proficient in facilitating global design sprints.
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Led CX and UX initiatives for 15M+ customers, including A/B experiments, user research, and usability studies.
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Experienced UX Manager adept at managing global cross-functional teams of experience enablers.
Work Experience
2025 - Present
2023 - 2025
2018 - 2023
2014 - 2018
Oversee CX strategy for connected car, EV, ADAS, infotainment, and digital platforms, guiding a cross-functional team in collaboration with internal stakeholders and vendor partners to create scalable, customer-first experiences for India’s largest automotive brand.
Leverage design thinking and experience analytics to liaison with stakeholders and deliver consumer-oriented digital
experiences. Deliver interaction design, product design, and visual design support to achieve digital transformation. Collaborate with agile software-development teams.
Research and design user centric digital solutions for Deere’s global marketing websites. Successful launch of global website redesigns and features across Deere network of over 60 websites in 20+ languages.
Aftermarket channel development and designing of training literature for sales and marketing stakeholders. Ranked 1st in Dealer satisfaction with 890 score (industry average 773) by JD Power survey in 2017.