Website Redesign
Redesign of the main marketing website for Acme Inc.* enterprise (acme.com) for 50+ locales globally. Website’s objective is to promote equipment sales to new shoppers and to provide support to existing product owners.
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*Name changed for NDA compliance
Summary
Challenge: Acme Inc. requires a modern digital presence globally with an improved online journey and shopping experience for its customers.
Solution: Redesign Acme Inc. marketing website (acme.com) with improved information architecture, intuitive and mobile-first UI design, and accessibility.
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Duration: NDA (Gantt chart and Scrum sprints followed)
My Role
Primary: UX Designer
Secondary: Design SME for Research/Test
Tools
Figma, Miro, TreeJack, Adobe analytics, Siteimprove, Agile Scrum
Methods
Design Thinking, Competitive Audit, Journey Mapping, A/B testing, Design System